Step 02 · Opportunity Mapping
AI Discover®
Process for mapping and prioritizing opportunities for AI implementation in the company.
About
AI Discover® is a structured process to identify where AI generates concrete value in your business. It goes beyond known opportunities and also seeks “Unknown Unknowns” — opportunities the company doesn't yet see — and “Unknown Knowns,” enhanced by latent assets. It concludes with a prioritization workshop that defines the initial portfolio of initiatives.
Deliverables
- Initial research and industry benchmarking
- In-depth interviews with key stakeholders
- Preliminary list of AI opportunities
- Prioritization workshop with leadership
- Prioritization matrix (Quick Wins, Moonshots, Incrementals) and recommended portfolio
Audience
Companies starting or expanding their AI journey
Format
Discovery sprint with research, interviews, and workshop
Duration
3 to 6 weeks
Details
Process steps
- 1. Initial research and benchmarking — conducted by 10K
- 2. In-depth interviews with key client stakeholders and external experts
- 3. Construction of the preliminary list of opportunities — conducted by 10K
- 4. Prioritization workshop with client leadership
Prioritization matrix
- Quick Wins — high potential gain, low effort (short-term focus)
- Moonshots — high potential gain, high effort (long-term bets)
- Incrementals — low gain, low effort (continuous improvement)
- Danger Zone — low gain, high effort (to avoid)
We look for “Unknown Unknowns” opportunities
- Known Knowns: comfort zone
- Known Unknowns: already mapped challenges
- Unknown Knowns: latent opportunities in existing assets
- Unknown Unknowns: disruption zone — where the greatest unexplored potential lies